the branding for the three festivals above is quite diverse and each serves to each of the respective events well. the port fairy imagery lets the audience know of the geographical location of the festival. the different hues used in the image along with the flowing lines of the waves emanate a dreamy, floaty feel which goes hand in hand with folk festival’s usually. it may be an idea for me to look at the bands present at this year’s gtm and try to gauge a feel from them as well.
womadelaide is considered an earthy, soulful festival and even though the look of the poster is that of indian fabric/prada batik it still has a simple, back to the simple things feel. this works even though the hero image is quite busy, made up from lots of different musical instruments.
stereosonic branding comes across as a clean, fun festival which i believe would suit their demographic well. it’s like a cut out with using paper and although it is appealing to the eye, feels a bit overdone at the present time.
the posters above are more representations of festivals, with the exception of the taking woodstock one.
the almost space-like-built-from-jungle theme of the splendour in the grass has great use of colours. using the faces in the positions they are seem to give a feeling of two souls coming together, which is like what i want to get across in my design, with more than just two – somehow.
summerdayze poster is bright a fresh, using a graffiti painted to attract their demographic. it uses a stylized typographic element each year which is morphed into whatever image the designers are using for the year, given this seems to happen a lot, i’m still no wiser as to why there are a different branding for gtm ‘stuff’ and then the gtm tee. (!?!)
inspired by the art of banksy, the adelaide fringe festival image for 2010 was celebrating 50 years, and they chose to do so using an astronaut in a tutu. i feel that this is a quirky choice for the festival and sits well with what they are about and what performances are presented. not something you see everyday, and neither is a fringe show.
the taking woodstock movie poster is designed in what is seen as the traditional 60s music festival poster style. it has a ‘hippy’ element to it and is clearly whilst it is ‘the’ festival poster for this day and age day and age, probably overused, although the colours are very vivid.
the poster for the aussie bbq above is for an event in l.a so the ocker australian imagery is very rife. i think gtm may be somewhere in between this and something more city-fied. gtm is a regional rural festival, the aussie bbq poster feels like something that is used to promote the furthest far reaches of the aussie outback. i know it was possibly done this way because it was a u.s event and everyone knows americans have a warped sense of what australia is. (yes, we all ride kangaroos to school).
a day on the green branding by seesaw design delivers a crisp, clean nature feel which tells people that the festival is exactly that; a day on the green. simple and effective.
with the gtm tee, im starting to thinking i would like to incorporate the following:
- ritualistic gathering
- tribal element of some sort
- dancing to the beat of your own drum
- the rural setting, in some way, without being too farmlike.